The Mace and Nigerian Law
When Cardinal Counsel, a legal firm, desired to change their name, they sought our expertise to develop a new brand identity that would retain a sense of professionalism while aligning with their updated name.
We carefully crafted a simple yet sophisticated brand identity that resonated with their target audience.
Our design process involved maintaining elements that held significance from their previous identity while introducing a mace that conveyed trust and expertise befitting for a law firm.
Their clients and prospects began perceiving them as a serious and reputable law firm. The refreshed brand image instilled confidence in their expertise, resulting in a reduced need for price negotiation during client interactions. Cardinal Counsel successfully navigated the name change process while reinforcing their position as a trustworthy legal firm and have 2x their revenue in one year.
Team
Elisheba - Creative Director
Tochi - Brand designer (worked on logo design)
Joseph - Brand Designer (worked on identity system)
Services
Brand Identity Design
Social Media Template
