OBJECTIVE
Youngster partnered with SickKids to create a series of videos that give parents answers to some common health-related questions. Their goal was to develop a website to host video content to help inform, educate and entertain about all things parenting. They needed a new brand colour palette that is inviting to parents of various ages.
SOLUTION
The website owns a simple, easy to navigate interface. The colour palette includes light, pastel colours that appeal to parents of all genders. The website uses “Sofia Pro Semibold” for headlines and body text. Movable shapes were incorporated to create a playfulness and dynamism.
myyoungster.com
myyoungster.com
Collaborators: Mackenzie Gilmore (project manager), Dave Bowden (copy writer),
Seth Singer (digital developer)
Seth Singer (digital developer)
