KSA has been for a years one of the advertising pioneers in the Mena region with a solid diverse portfolio that position the Saudi culture in the front inspirational line for all the generations with all the insights driven from the land and the people.
Hence, converting a wide range of insights and campaigns they went viral in the kingdom in an artistic way using the calligraphy style shaping a Saudi women face as an indication and an acknowledgement for the role of the women to shape and build each one of these generations.