EDASI LABS
BRAND IDENTITY
"Experiment with new solutions through strategic collaborations with startups already solving for your goals. Embed innovation. Edasi Labs structures and facilitates your full innovation journey: identifying goals; scouting market-ready startups (scale-ups); matchmaking and facilitating collaboration; implementing solutions.
Edasi Labs’ team develops product and business strategies with tech “unicorns”; builds moonshot ecosystems with governments; and inspired hundreds of thousands of citizens and their governments to build solutions to the COVID crises together. We have been driving innovation in ambitious organisations for 25+ years through internal transformations and external collaborations with high-growth technology companies. We are passionate about inspiring, empowering and activating change."
— Edasi Labs webpage
Edasi Labs had been an idea in the heads of the founders for some time, when they came to me in search of their visual identity. They bring together bright minds of the present and help shape the future through the use and development of technology and it gave me a pretty clear starting point — the identity will have to look fresh, bold and forward-looking, but also minimal to appeal to the target audience and carry the project to the heights.
Edasi means forward(s) in Estonian, so I was looking for a ways to combine the forward-motion with technology and came up with the idea of using ">" symbol, as it's both an arrow moving forward, but also a symbol used in coding, therefore linking it with technology. This became the basis of the identity, as it's not only part of the logo, but is also used as a graphic element for all kinds of applications. In addition to the symbol I found the Unbounded font, that fit the brand like glove with its conveniently shaped letter "E".
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Jaagup Susi ©
