SOUTHAMPTON FOOTBALL CLUB
THE FUTURE OF FOOTBALL CHALLENGE
THE FUTURE OF FOOTBALL CHALLENGE
The Future of Football challenge by Southampton Football Club was a 4-week virtual sprint with direct access to Southampton’s business and commercial decision makers. The programme was powered by Sport Republic and Yolo Group.
The programme was designed for market-ready or later web3 and sports tech startups ready for the challenge of creating the future of football through pilots in a living lab, and the chance of a continuing commercial relationship.
The programme was designed for market-ready or later web3 and sports tech startups ready for the challenge of creating the future of football through pilots in a living lab, and the chance of a continuing commercial relationship.
My collaboration with The Future of Football challenge began in the end of 2022 and carried on until the event finale in May 2023. Through this time I had the pleasure to work with Southampton FC's brandbook and develop all kinds of visuals for the sprint — from the event logo, social media covers and posts to one-pagers, Zoom backgrounds, diplomas and materials for participants.
My skills were put to a test as I brought the designs to life and helped the sprint reach 260 applicants from 43 countries, who were eager to bring innovation and better future to the world of football.
The original canvas by Strategyzer.
Photo from Yolo's social media.
Screenshot from video posted on Yolo's social media.
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Jaagup Susi ©
