Seente Vägi / Mighty Fungi
LEVEL UP! | SLEEP 2.0
Seente Vägi / Mighty Fungi is a team I've been working with for years and I was delighted when they came to me with their new LEVEL UP! product and followed it with SLEEP 2.0. Not only did I enjoy developing the designs for another line of their products, both for Estonian and international market, but I also enjoy these products myself.
The concept is simple — LEVEL UP! gives you power, a level up, a boost, which is illustrated by the energy waves on the packaging. Almost as if someone slapped the name on the label, creating these shockwaves.
SLEEP 2.0 on the other hand calms the mind and let's you fall into your world of dreams and that's the feeling the label carries — a softer, friendlier and sweeter vibe that suits the bedtime.
Playing around with the table of supplement facts, was one of the things I particularly enjoyed on these labels. Instead of slapping a raw table on the label, I just had to spend the time to make it a part of the whole design.
Thank You for watching!
Jaagup Susi ©