Quit Vaping It Kills | Design 1 | Mannequin Poster Series | gif
First design, mannequin to represent human. Mannequin is one of the great choice to represent anyone in this world. With broken and cracked parts of the mannequin to show specific area that affected by the side effects of vaping. Melted organs as metaphorical way to show how vaping can 'vaporize' the organs inside our body. The smoke effects coming out from the broken parts is to represent the vape smoke.
Quit Vaping It Kills | Design 2 | Human Poster Series | gif
Second design, human to represent the society. Vaping known familiar with male vape user around the world. The torn effects at the specific body parts area is metaphorically way to show how vulnerable our organs are. The smoke effects coming out from torned parts is to represent the vape smoke.
Quit Vaping It Kills | Social Media & Public Mockups
Poster series and teasers for this campaign has been reorganized with multiple versions, with different sizes and layouts to fit in every suitable places to promote this awareness campaign on different platforms such as above the line (ATL), through the line (TTL) and below the line (BTL).
