Nicorette set to deter smokers from their addiction has an aim to make a yearlong campaign to kick off before the year-end. The direction from clients is a New Year resolution.  Our creative went back with a series of quirky ads, to give Nicorette a fresh new look. The idea is to erase smoking from your life, with Nicorette. The idea revolves the erasing art direction anchored on Nicorette having double the chances to quit the addiction successfully. This campaign doubled up awareness, with the launch of the print ads, bus ads, posms, the feedback from clients was positive and that they made significant boost in sales enquiries.

 

My scope of work for this campaign, is visual illustration and art direction with guidence from my head-of-design