While still a graphic design student, I was working as a part-time designer for the AUB Natural History Museum. I offered to uplift their corporate identity during the 6-month period I was there. I created a new logo and a set of promotional items that could be sold in the NHM store.

 

The logo needed to represent all the collections that the museum housed. Using line abstractions, each collection had one symbol that fit into one graphic. The acronym "NHM" was used to complement the graphic and tie it back to the museum. The logo also needed to be in harmony with the existing university logo since they would appear together in all publications and media.

 

To read more about the museum, click here.