"THINGS THAT APPEAR WHEN YOU STAY" _ PeerAPPear
Once a pickled radish factory, once a sink factory, this space, which has preserved the sense of a 350-square-meter space for over 40 years, was a place of history and character. With the traces of time embedded in the space, which had long served as a part of Jinrye-myeon in Gimhae, the goal of the project was to maintain the original space without compromising the current mood, while transforming the interior into a space that exudes wit and uniqueness.
The location of the space is Jinrye-myeon, Gimhae. Situated at a distance from where most consumers reside, the brand and space were planned with the goal of creating a "space to stay for a long time" from the brand planning stage.
Thus, branding efforts were dedicated to achieving the goal of PEERAPPEAR, which aims to be a space where people stay for a significant duration with a purpose.
The core values that hypt envisioned for the brand are "STAY" and "CONNECT."
The aspiration was for PEERAPPEAR to become a space with reasons to stay for a long time, to connect the value of time and the essence of space, and to bridge the fragmented processes and areas, aligning with the brand's direction.
Crude, But Witty. - A space with rustic beauty and wit
Cafe, But More. - A diverse space brand beyond just a cafe
Culture, But More Contents. - A brand with both culture and content
The essence of the space is about staying. The aim is not just a passing space but a place where people want to stay, gaining positive experiences during their stay. Simplicity with refinement, unpredictability without unfamiliarity—just staying is sufficient.
PEERAPPEAR /
peer - to look attentively, appear - to emerge, begin to show / things that become visible as you stay
"THINGS THAT APPEAR WHEN YOU STAY"
Through the application of various elements to provide consumers with a comprehensive and consistent brand experience, the PEERAPPEAR project was carried out as an integrated process, encompassing brand planning, strategy, branding, space design, and merchandising, leading up to the brand's launch.
