The Challenge

 

WeCar had an opportunity to extend it’s service to military bases across the country. We were asked to created an ad campaign that would promote the benefits of short-term car rental.

 

The Solution

 

I started this project by researching the daily life of a military family and the challenges of base life. WeCar offered a lot of freedom to people who might feel stuck on a large base with limited transportation options. Military life is full of acronyms, so the headline “PFV- personal freedom vehicle” was intended to have some fun with base life and deliver a succinct benefit message.