In 2014 I worked with the Fair Saint Louis Committee to establish the visual identity and web presence for the fair. The site had to be fun, as well as informative. I concepted, wireframed and prototyped a site that was visually engaging and informative. I used a broad palette of colors to keep the site energetic and fun, while avoiding the cliched use of red white and blue for a fourth of July event. The type was kept clean and readable for usability, similarly the navigation was kept straight forward and intuitive.