Craft a distinctive visual identity that embodies the essence of the brand is always the main goal. In this case the process started incorporating elements related to eggs, sandwiches, and Qatar's culture. 

I choose colors, fonts, and shapes that reflect the brand's personality and resonate with the local audience. Them I selected a color palette that aligns with the brand's identity and evokes the desired emotions. Considering warm and inviting colors that stimulate appetite and convey comfort plus a typography that complements the logo and resonates with the brand's tone ensuring readability and consistency across all communication materials.

Also, I have to develop a set of visual elements, patterns, or icons that can be used consistently across various brand collateral, creating a cohesive visual language.