The Brief: Develop a two-frame GIF to promote Coop's card payment options, specifically highlighting the fee-free feature, with a shopping aesthetic suited for Naivas supermarket screens. Emphasize the message "Lipa bila charges with any of your Co-op ATM Cards" alongside the arranged display of Coop Debit Cards in the following order: Classic (green), Gold, Platinum, YEA, Jumbo Junior, and Saccolink.
Tension: Limited awareness or understanding of Coop's card payment options and the benefits of fee-free transactions
Insight: By visually showcasing Coop's variety of ATM cards and emphasizing the fee-free feature, we can attract attention and drive usage among shoppers at Naivas supermarkets
Opportunity: Utilize a two-frame GIF to create a shopping-inspired visual that highlights Coop's fee-free card payment options, leveraging the back-to-school video's successful format
Execution & Measurements: Develop a GIF featuring Coop's ATM cards arranged as specified, accompanied by the message "Lipa bila charges with any of your Co-op ATM Cards," and measure engagement through views, and increased card usage at Naivas supermarket terminals
