Pepsi Trade campaign
aRT DIRECTION
Using high-contrast black and white to create a sense of drama and excitement. The stark contrast between the two colors will draw the eye and create a sense of urgency and by Incorporating paper texture we add a sense of depth plus it will give the design a more tactile feel and make it look more realistic.
using typography to add a sense of energy and movement. it’s bold and angular to reflect the excitement of football.
by using a limited color palette we create a sense of harmony and cohesion.
The limited color palette will help to keep the design focused and prevent it from becoming too busy.
The use of black and white, paper texture, and cool typography will help to create a sense of drama, energy, and movement. This will make the designs more visually appealing and engaging, and they will help to capture the excitement of football.
The limited color palette will help to keep the design focused and prevent it from becoming too busy.
The use of black and white, paper texture, and cool typography will help to create a sense of drama, energy, and movement. This will make the designs more visually appealing and engaging, and they will help to capture the excitement of football.
