Creative Paper Conference 2022

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The Creative Paper Conference is a biennial fine paper fair for creative professionals in Munich. Numerous lectures by designers and cultural professionals as well as exhibitions by representatives of the creative paper industry bring visitors up to date on the latest developments in creative communication on paper. We have developed a visual image for it. Numerous lectures by designers and cultural professionals as well as exhibitions by representatives of the creative paper industry will bring visitors up to date on the latest developments in creative communication on paper. We have developed a visual image for this.

Unlike digital media, for example, paper offers us the opportunity to literally "materialise" creative ideas. Whatever is put on paper becomes one with it. The idea becomes the object and vice versa: "paper becomes the idea". The visualisation of this principle forms the basis for the appearance.

Starting with simple geometric shapes and a clear and expressive colour palette, we have designed a visual language that suggests the transfer of abstract ideas into the representational world of paper. Despite the reduction to a few essential basic elements, we were able to derive numerous motifs from this that did justice to the multitude of touchpoints at the event, from façade displays to lanyards, from programme booklets to Insta-Reel. In this way, we were able to give CPC22 a unique, relevant and expressive character.