This project was my diploma work in VISART (EFET STUDIO CREA). I wanted to choose a socially important topic, which is why I chose the actively aging social advertising campaign.
Goal: to keep older people full and active in society and the economy
Actuality: Aging society, Extension of retirement age, Challenge for retirees to create new goals
Target group: Over 60 years old, Pensioner, Open, interested seniors
Insight: as a retiree, you will have more time to live how you want
Message: A new chapter in life begins as you decide how to spend your time
Idea: Illustrations of leisure activities that encourage activity in old age
Title: Fitten Mindenkor (fit at all times)
Slogan: Retired actively, then life really only begins
Project goal: Supporting retirees in reaching active aging. Social advertising campaign that encourages older people to set new life goals and stay healthy.
Explanation of the brand colors / Logo variations / Logo explanation
Poster collection with the slogan "Retired actively, then life really only begins".
Newspaper ads and flyer with sudoku game on it.
Bus and bus stop advertisement.
Merch collection (fishing cap, T-shirt, neck strap, tote bag)
Roll up, notebook and folder design.
When designing the website, the UI/UX aspect was that the page should be easy to read, had large buttons and be able to adjust the font size.
Main pages are About (about the campaign, goals, supporters), Blog (mental and intellectual freshness, physical activity, healthy diet and lifestyle), Programs (online, offline) and Contacts.
On the website they can ready lots of useful information, inspiring stories and program descriptions.
Social media feed and story design.
Social media post design according to each color, which represents a topic (orange - mental and intellectual freshness, blue - physical activity, green - healthy diet, yellow - general lifestyle).
Advertisement video, which starts with the typically negative thoughts of the elderly, then gives ideas and inspiration about how to age differently, actively and positively.
Newsletter design to announce new blog posts and programs.
Stand design for this diploma work with all printed materials and dance step stickers on the floor.
