ETIT – TU Vienna Campaign Design

ETIT – TU Vienna. Being part of the equation.

Social Media Campaign Concept and brand prototype for Faculty of Electrical Engineering and Information Technology – ETIT of TU Vienna. In collaboration with strategist Florian Hämmerle. Realization by the client.

When we talk about design we underline how important it is to have a bigger vision – a purpose. Often it is those seemingly unrealistic, unreachable visions that are the driving forces of the projects that make change possible. In this case our vision was to enable young adults to tackle climate change with technical solutions. This meant empowering teenagers, who feel overwhelmed and powerless in the face of climate change, to take their future into their own hands, apply to ETIT and work on solutions.

Our client, the Faculty of Electrical Engineering and Information Technology - ETIT, part of the Technical University Vienna, wanted to create a concept for a campaign to reach more potential students and increase the number of applicants. The main problem is, hardly anyone who isn’t studying or working in the field, knows what electrical engineering truly is about or what kind of problems they tackle as a job. It turns out the areas are highly relevant for our future, e.g. renewable energies, robotics, digitalization and so on. Therefore, it is essential that smart, young people apply to ETIT.

Math is a universal language. It doesn’t matter where you come from or who you are. Everyone can understand it. We developed a system of simple equations explaining the potential of “You + ETIT” and the possible solutions for the problems we are facing. You simply have to „do the math“ and „be part of the equation“.

To show what is possible with electrical engineering, we created illustrative worlds that are made of stylized conductive traces. Each world represents a different focus of the faculty – from energy technologies to robotics.

The illustrations are used individually or as layers above or behind photos. For example, they can show electrical leg prosthetics or how renewable energy can change a city.

The motion design uses the conducting traces as a foundation to show the inventions that are being built at ETIT. You can also see a hint to the traces in the animation of the ETIT logo. It was all about finding a clear and coherent visual language that provokes the interest of teenagers on social media.