Jakub Mraz's profile

Ambient & outdoor

Non traditional CLV campaign.
Esentai Mall is changing into a more luxurious, pleasurable place. The campaign aims to pass this message onto the customers in a stylish way, packed into a story of Pygmalion and Galatea. The augmented reality was used to make the statue-like characters come alive on both the outdoor and inside the mall visuals. This complex project has been shot in Ukraine and put together in Kazakhstan.
The king of loosers - Jiri Pomeje, ex-film producer, who is totally bankrupt, is a hero of living large&cheap.
If you are to trust someone, let it be en expert!
Slevin is a sale agregator site, offering goods & services from different sources in one place with 30 % – 90 % discounts .
Czech Philharmonic Orchestra was pitching for a new agency. This was actually a very lovely brief,  I mean how often you are free to do whatever you want? The full 4 visuals range is in the print part of my portfolio. Oh, and the pitch was a ding-ding success.
Amnesty, Guantanamo"Toilet cell" Using the public toilet involves significant discomfort.One does not get a lot of privacy. In some cases this even results inthe incapability in doing what one came for. I used a clear linkbetween the confines of the public toilet and solitary confinement injail. We covered the toilet door with a poster to make it look like ajail door. We simulated the lack of privacy felt by detainees, so thatpeople could experience for themselves the conditions suffered byseveral hundred people locked in the Guantánamo naval base and we gavethem the opportunity to help. I've got this idea thanks to mygirlfriend, who has problem in the toilet whenever there is anyonenearby. She feels she has no privacy... This is bronze Epica 2008 plus New York Festivals finalist 2009. And---I'm happy I could help too.
Recycling campaing for Ekokom. Wet, or dirty does not belong here. Talking about paper, of course.
Recycling campaing for Ekokom. Not everyone belongs here. Talking about plastic, of course.
The biggest Czech bank is not affraid to use less traditional communication. This one is for home loans.
The magnetic levitator contained a 4G card, the tool that lets you acces internet anywhere. What is a greater freedom of movement?
This was used in retail stores as a special POS.
This is aftersales campaign for Opel cars, the care for your old Opel was never that good.
It's ok to fight - with words.
Ambient & outdoor
Published:

Ambient & outdoor

Published:

Creative Fields