Under my creative direction, my team developed the logo and tagline "Where Flavor Reigns" as well as the concept for establishing characters to represent each of the flavors. We hired illustrator David Kochis to develop the characters and utilized our copywriting team to establish the story and consistent tone to represent the brand.
To announce the opening, I came up with the phrase "naked, hot & saucy" to headline the direct mail pieces and ads. The response for those pieces were off the charts.
Logo Design & Tagline Development
Restaurant Concept & Design
We utilized the crown from the logo into the pick up counter.
Signage & Collateral
Character Development & Illustrations
The characters created to represent the flavor offerings: Lord Lemon Pepper, Asian Spice, Cajun King, Caribbean Queen, Sir Garlic Parmesan and Prince M.H. Extreme
