El Paraíso Ice Cream is an artisanal, family-owned, plant-based olive oil ice cream brand founded in 1997. Inspired by the allure of paradise beaches, El Paraíso creates flavors that transport ice cream lovers to a state of pure bliss. All ice creams are dairy-free, gluten-free, and crafted without any added sugars, additives, or artificial ingredients.
With a nod to the Mediterranean's rich culinary heritage, El Paraíso elevates its ice cream by infusing it with the richness of olive oil. Olives, known for their health benefits and delightful flavors, bring a unique depth to our creations. The use of olive oil in our ice cream adds a velvety smoothness and a subtle richness that enhances the taste experience, making each scoop a moment of pure indulgence.
With a nod to the Mediterranean's rich culinary heritage, El Paraíso elevates its ice cream by infusing it with the richness of olive oil. Olives, known for their health benefits and delightful flavors, bring a unique depth to our creations. The use of olive oil in our ice cream adds a velvety smoothness and a subtle richness that enhances the taste experience, making each scoop a moment of pure indulgence.
The visual language of El Paraíso's brand identity is unapologetically vibrant and rich, with orange as the main color, reminiscent of a paradise sunset. This color palette symbolizes the energy and joy that their ice cream offerings bring to every customer. The typography has been thoughtfully selected to complement the artisanal feel of the ice cream textures, with illustrations that magnify the uniqueness of their creations.
Credits
Client: El Paraíso Ice Cream
Strategy: Felix Patete
Design: Felix Patete
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