BE SEATED
On Going Point of Purchase Campaign
Problem: Be Seated, a vintage chair shop, hired us to create an ongoing point of purchase campaign. We were assigned to design memorabilia for current and potential customers in order to build audience loyalty.
Solution: We developed a series of bookmarks, each following a specific design phase in art history. They feature special chair designs from the era and use repetition of the same format to have consistency throughout the campaign, strengthening Be Seated’s branding. The bookmarks would be available at no cost
at their stores and designated coffee shops.
at their stores and designated coffee shops.
