Help valifi a deFi company rebrand, redesign website, build nft assets and help design their marketplace dashboard.
Web and Dashboard Redesign
01 - Brief
For ValiFi, the goal was to transform their existing web design to reflect their mission of a community-driven "DaaS" platform. The project involved updating branding, designing a user-friendly dApp marketplace dashboard, and creating engaging NFT assets.
02 - Goals
The primary objectives were to enhance ValiFi's visual identity, improve the user experience of their dApp marketplace, and create a more inviting online presence, ultimately establishing credibility and fostering user trust within the community.
03 - Design Process
I embarked on the project by thoroughly analyzing ValiFi's requirements and aspirations. After understanding their needs, I swiftly generated high-fidelity design solutions to meet the tight deadline. Addressing challenges, particularly with the complex dashboard redesign, required a strategic balance of user-centered design and quick turnarounds.
Previous design.
04 - Deliverables
Research
Conducted comprehensive research to understand ValiFi's mission, target audience, and industry landscape. Analyzed user preferences and behaviors to inform design decisions and ensure alignment with their community-driven ethos.
Defining product goals
Collaborated with ValiFi stakeholders to clarify project objectives and prioritize design goals. Defined key performance indicators (KPIs) for the redesign, focusing on user engagement, visual appeal, and alignment with their platform's values.
Rapid iteration
Engaged in iterative design cycles to rapidly prototype and refine concepts. Conducted quick user feedback loops to validate design directions and swiftly adapt based on user insights, ensuring the final product resonates with the audience.
Building the brand
Developed a cohesive visual identity for ValiFi, including logo, color palette, typography, and imagery. Crafted a brand guideline that captures their mission and values, ensuring consistency across all design elements and establishing a strong brand presence.
Final product
Delivered a product that aligned with ValiFi's vision. This included a revitalized one-page web design that captures their welcoming and community-driven spirit. Additionally, a user-centric dApp marketplace dashboard was designed, addressing usability concerns from the legacy version. Lastly, visually appealing NFT assets were created to add uniqueness and value to the platform.
Breaking down the deliverables in this manner not only provides a detailed understanding of your design process but also showcases your ability to manage various aspects of the project, from research to final implementation.
05 - Reflections
Working on ValiFi's project was a rewarding experience, pushing me to adapt quickly and devise creative solutions under time constraints. The dashboard redesign underscored the importance of user-centric design, even in complex systems, and how effective communication and collaboration contribute to successful outcomes. The project allowed me to contribute to ValiFi's vision of transparency, sustainability, and community empowerment through design.
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Thank you
for your time.
Available for new projects!
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