The Kalm Kookaburra

I've always been curious about designing an identity for a brand, so I created a cafe based on a prompt from Sharpen Design: design a logo for a casual restaurant in Australia. 

After designing the logo, I felt something was missing, so I flushed out a brand identity for this cafe based on the color palette of coffee and Australia itself. 

I was inspired by the Laughing Kookaburra, an iconic species in the Outback to create the logo. While doing initial pencil drawings in my notebook, I thought it would be interesting to contrast the excitable and rumbling energy of the Kookaburra and juxtapose it with chilling in a cup of warm coffee.  

After experimenting with a few iterations of the Kookaburra, I settled on a rounded, almost vintage-looking logo before selecting the typeface that would best capture the feel of the cafe. 

Designed using Procreate and Adobe Illustrator