I was contacted by in3k8 media to develop key visuals for their forthcoming campaign, "WHAT IS LIFE WITHOUT FRIENDS?"
The deadline was short, the brief was interesting, I had a lot of fun working with the team to create a very interesting piece.
The Brief:
Create a visual representation of a fun but lonely scene.
Depicting how much fun people without friends are missing out on.
The Approach:
Created a scene using a mixture of stock photography, and typography to illustrate a park scene where the sun is warm, the birds and butterflies are out, but nobody there to experience this, because in this world nobody has friends, Hence the outdoors are neglected and everybody stays home.
Making
Before we arrived at this, we had a lot of detours, we tried many different approaches to the copy.
