There’s a choice within ridesharing. A good one, and a not-so-good one. This campaign highlighted Lyft's benefits through the eyes of the other guys — an unfortunate assemblage of dudes who can’t understand how a company can win by treating people better. Then, we partnered with acclaimed artist, Noma Bar, to create beautiful, hard-hitting OOH that leveraged his signature style of visual metaphor to further reinforce the benefits of riding with Lyft.
