SWEET WAFFLES
Logotype + Menu + Stand
Problem: Sweet Waffles is a new company that sells Belgian waffles in Lima, Peru. They needed to create the branding of the shop, including the logotype and the design for the menu and stand. The waffle stands would be found in shopping malls across the city.
Solution: We developed the branding system for Sweet Waffles. Because the Peruvian market is not familiar with waffles as a popular dessert, we designed the logotype to resemble the product to create an association with the public. We also chose bright colors throughout to evoke a vibrant and youthful personality.
The final Sweet Waffle stand with our logotype, menu design and background art:
Here are some other logo options we developed:
The process of making the background for the stand:
