FABRIQUE is a unique all-in-one place for productive work and adventure. It offers both a climbing wall to challenge your physical limits, and a co-working space, to take advantage of the benefits physical exercise has on your mental capacity and creativity.
We created a full Visual Identity for the brand. This includes logo design, brand elements, typography, color palette, as well as rules on how to use and implement all elements together for a consistent brand identity.
The brand
FABRIQUE as a brand can be described as brave and free. It is also modern and playful to an extent. In visual communications for this brand, we wanted to keep a bold and powerful approach.
The logo and visual identity
The typographic logo is based on the title - FABRIQUE (short. FBRQ) together with a tagline.
The font used for the logo - Gotham - is a clear modern sans-serif font. Expressive, bold and geometric letters perfectly convey the mood of FABRIQUE.
Letter "Q"
The letter “Q” is embedded with a stylized Slavic Dazhbog Summer symbol. This is an ancient, mystical symbol, filled with the deepest universal meaning. The use of this symbol in the logo represents FABRIQUE’s values.
Palette
The FABRIQUE's color palette shows boldness and freedom. The neon yellow color contrasts and stands out against the two shades of purple, making it a perfect accent color that also adds playfulness into the style.
Graphic Elements
FABRIQUE graphic elements are “stones” - climbing wall holds of various shapes. It visually helps represent the mix between the sport and work environments.
