Brand: Highlands Coffee
Product: Highlands Milk Coffee Can
Product: Highlands Milk Coffee Can
Challenge: Let consumers buy and drink ready-to-drink coffee after lunchtime.
Insight: After lunch, office workers fight to stay awake to keep on working until the end of the workday. Good thing, there's Highlands coffee can to the rescue.
Insight: After lunch, office workers fight to stay awake to keep on working until the end of the workday. Good thing, there's Highlands coffee can to the rescue.
CONCEPT:
BEAT SLEEPINESS AFTER LUNCHTIME
(CHỐNG XÌU XẾ CHIỀU)
3 KEY VISUALS
HAND - EYE - MOUTH
HAND - EYE - MOUTH
For this visual, we want people to relate to a common sight after lunch resting head on hand. And we put a stop to it by using our wake-up can.
For this visual, we want people to relate to a common sight after lunch closing eyes. And we put a stop to it by using our product.
For this visual, we want people to relate to a common sight after lunch yawning. And we put a stop to it by using our wake-up can.
Client: Highlands Coffee
Agency: Happiness Saigon
Creative director: Nichi
Agency: Happiness Saigon
Creative director: Nichi
Creative: AiQ, Nguyên Ngộ Ngộ
