At the Cannes Lions 2013, we joined an idea-contest, called "Carlsberg Brief:Case Sessions".
The task was to come up with an idea of a brief in only 30 minutes.
We were given a BriefCase full of paraphernalia to help us come up with the idea and to present it.
The task was to come up with an idea of a brief in only 30 minutes.
We were given a BriefCase full of paraphernalia to help us come up with the idea and to present it.
Brief: Make daily commuting more inspiring.
Solution: "Your Tour". A cycle helmet with a front screen that has augmented reality showing cheerers on the sidewalk to make your bike ride more fun and motivating.
