An abstract logo can serve as a catalyst in building a unique brand identity. Going beyond literal representation, abstract symbols open the doors to boundless possibilities. Their mysterious presence sparks curiosity, invites interpretation, and forges a distinctive connection with the brand.
They possess an extraordinary ability to evoke emotions, inspire creativity, and make the brand stand out among others.
They become iconic symbols that narrate a visual story, reflecting the essence and personality of the brand, while leaving an indelible impression on the audience's perception.
1. Nike, 1964 (1971)
2. National Geographic, 1888 (1997)
3. Amazon, 1994 (2000)
4. Microsoft Network, 1995 (2014)
5. Pepsi, 1896 (2014)
Located in Palembang, Cindy is a Hibachi-style steak restaurant that takes pride in using only the finest fresh meat and serving its own homemade sauces in a friendly, warm, and family-friendly atmosphere.
Through its dishes and service, Cindy exudes inspiration to achieve perfection and promises to deliver the best culinary experience.
The logomark for this concept takes inspiration from the distinctive Hibachi steak cube, portraying the essence of something carefully crafted. Three overlapping squares, each with its uniquely wavy edges, add an artistic touch of craftsmanship.
This concept reinforces the commitment to excellence, affirming its uniqueness while inviting interpretations akin to a work of art.
The Montserrat Bold typeface for the logotype perfectly complements the logomark and the overall brand. Its strong and authoritative presence adds confidence and authority. With its clean and bold letterforms, Montserrat creates visual harmony and reinforces the brand identity.
