I Have are glad to introduce you Léo – A lion, fast, fearless and a lot of fun
Mega Chute, an online betting platform, invited us to design the brand's new virtual character, Léo. Our development process started from a survey that the company conducted with its customers, which revealed some essential characteristics that Léo should take over.
Our mission was to visually translate those brand values into Léo, such as agility, speed, simplicity
and friendliness.
Our mission was to visually translate those brand values into Léo, such as agility, speed, simplicity
and friendliness.
Have a good journey, Léo!
With a blue mane and bright orange fur, it's a practical and functional football outfit.
Léo was born to bring the brand closer to its audience
Concept: Ânderson Menezes
Image treatment: Maitê Paes
Post Production: Anderson, Maitê
Image treatment: Maitê Paes
Post Production: Anderson, Maitê
Product Senior: Guilherme Lima
Project Manager: Raul Braz
Project Manager: Raul Braz
