GILLETTE
PRECISION PLAY OF THE WEEK
When you want to perform your best, every little detail matters. No brand understands this better than Gillette.Ā So when we wanted to create an engaging and real-time experience that drove awareness about the advanced precision behind Gillette, using precision performances from the NFL seemed like the perfect fit.Ā Gillette's Precision Play of the Weekā17 quick hit video experiencesāelevated one precision highlight from each week's NFL highlights and broke it down, step-by-step, with an animated video re-creation.
DESKTOP AND MOBILE VERSION
This was the storyboard of the idea.
