Hanlong Zhu's profile

别克昂扬 情人节 美术KV

BUICK VALENTINE'S DAY ART SHARING


For Buick Xingyang, W Wild Dogs accurately grasped the needs and psychology of young couples, families and pet owners by analyzing the characteristics of the target customer groups. Taking advantage of Valentine’s Day, a romantic festival, to magnify the unique Buick Xingyang’s advantages such as “appearance + space + power + entertainment” and turn Xingyang into a pet-friendly urban high-energy SUV. Combined with advertising creativity, it stimulates consumers’ favor and desire to buy Buick Xingyang.
During the Valentine's Day when brand communication gathers together, W Wild Dog's successful breakthrough in this marketing campaign is the result of the joint creation of creativity and strategic comprehensive capabilities.
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别克昂扬 情人节 KV & TVC 美术部分
GCD:KenTao
美术总监:Carry
资深设计师:寒龙
别克昂扬 情人节 美术KV
Published:

别克昂扬 情人节 美术KV

Published:

Creative Fields