Brain lightening
Visual presentation of an organization
Clinic of burn medicine FNKV and the 3rd Faculty of Medicine
Brain lightening is a new scientific and clinical project of a university interdisciplinary team dealing with critically burned patients and patients requiring intensive care. The brain plays a very important role in healing and is involved in the rehabilitation process during intensive care. The main goal is to improve the patient's quality of life. They use the most modern technology and procedures, including brain stimulation to prevent further damage and loss of its function. The approach is based on an individual approach to the patient – a day and night regime is introduced, they simulate a natural home environment and the brain is stimulated by VR technology.
The logotype bears the name of the project itself. The modified detail in the initial characters symbolizes the brain wave from which the pattern is also created. Thanks to the similar construction of the initial letters, this detail can be applied to both language variants. At the same time, it was possible to create a hybrid between these modified characters, creating a simple icon that can be used instead of a longer name in both languages. The icon aims to stimulate the brain through the negative and positive reading of the symbol.
For this design, it was crucial to function in both languages – Czech and English – either on mercantile or administrative materials. Business cards are printed on both sides, each of them bears the same information in different language as well as name tags.
