Challenge
Every day, we’re bombarded with tons of options of junk food and tons of ads and notifications from delivery and food apps, with a menu full of indulgent, unhealthy foods. Much of it because sometimes it becomes convenient, for billions of people to eat fast and cheap on the go. This culture that we have created in recent years has reflected within our bodies, communities and even our environment.
With that in mind, Diet Delight discovered that it could unite taste and health; with a totally vegan menu, it came to bring more quality of life to people and to make, in practice, a better world for the next generations. As they grew in the market, they invited us to develop a brand that could help their ambitions.
Diet Delight,Taste the magic of veggies
Year: 2023
Client: Diet Delight (United Arab Emirates )
Industries: Food
Deliverables:
Design strategy, Identity, Packaging, Art Direction, Illustration, Storytelling, illustartion
I worked on the visual identity for it to cheerful compliment the interior design and wholesome experience troughout color glimpses and colorful details.
For the logo i created a simple script typography. The graphic identity centers on different typographies, hand made labelings and carefully selected messages on every single package deliverable and signs.
For the logo i created a simple script typography. The graphic identity centers on different typographies, hand made labelings and carefully selected messages on every single package deliverable and signs.
well as a series of food illustrations that function as visual aids within the brand. The colour palette is inspired by the colours of an idyllic seascape, from morning to sunset.
