Every 20-something-year-old wants their freedom, and their first car gives them that. However, we decided to target their parents as well, as they would inevitably be the ones paying for the car. So, we also demonstrated the upside for them: when their kids are out enjoying their freedom, you as the parents get to enjoy yours as well.
The campaign did phenomenally well, doubling Hyundai i10 sales in its second month of flighting and even getting pulled by client because they had literally run out of cars to sell.
1 x Silver at Apex/Effies Awards
