DAT BIKE - FAST CHARGING STATION
CHALLENGE:
Persuading consumers to make the switch from a petrol bike to an electric one by shifting the public’s misconceptions about the lack of e-bike charging stations.
CORE IDEA:
UNEXPTED OUTLETS
Turning electrical outlets into charging stations to persuade sceptics to go electric.
CAMPAIGN MESSAGE:
EVERY OUTLET IS A FAST CHARGING STATION
Mỗi ổ điện là một trạm sạc nhanh
Charging Billboards challenges those doubts by showing people that if they switch to a Dat Bike, they can charge their bike quickly using a regular electrical outlet, in any location that’s convenient for them.
20 MINS FOR 30 KM/DAY IS MORE THAN ENOUGH
EVERYONE CAN REGISTER TO BECOME AN FAST CHARGING STATION
This is a win-win for both Dat Bike and small local businesses because the surplus availability of charging outlets encourages people to opt for a Dat Bike, while also providing small businesses an opportunity to attract Dat Bike drivers to use their charging points and spend money with them while they wait for their vehicles to charge.
FROM SMALL OUTLETS TO A HUGE GREEN NETWORK.
TURN A HOUSEHOLD OUTLET INTO A PIECE OF BRANDING
The Charging Billboards showcased that local businesses like shopping malls, offices and cafés could be used as charging stations by placing large orange signs above electrical outlets across Ho Chi Minh City. The signs pointed to the outlets and read, ‘Fast Charging Station’ with the Dat Bike name and logo, to shift the public’s misconceptions about the lack of e-bike charging stations.
Client: Dat Bike
Agency: Happiness Saigon
Creative director: Jazz Tona
Agency: Happiness Saigon
Creative director: Jazz Tona
Head of copy & content: Lien Sterkens
Head of design: Marcos
Concept: Hoang Kim Ngoc Bich, Nhat Hoang, Nhi Pham...
Copy & content: Hao Hanh, Nguyen Ngo Ngo, Anh Huy...
Art & design: Thu Le, Meo...
Copy & content: Hao Hanh, Nguyen Ngo Ngo, Anh Huy...
Art & design: Thu Le, Meo...
Link:
https://www.facebook.com/datbikevn/videos/517637773831532
https://www.facebook.com/datbikevn/videos/517637773831532
https://www.facebook.com/photo/?fbid=307906301758874&set=a.241865641696274
https://www.facebook.com/datbikevn/posts/pfbid02daGW6vSrLd9hi6hHA9gYJKNxNEf6QPjGsVtCH4YpQH6yZTf9Qi9eqDUv1AxJcAkfl
https://www.facebook.com/datbikevn/posts/pfbid02daGW6vSrLd9hi6hHA9gYJKNxNEf6QPjGsVtCH4YpQH6yZTf9Qi9eqDUv1AxJcAkfl
https://www.facebook.com/datbikevn/posts/pfbid026QqYe874wpjYcuGD648iRBvPfBH6UCdGipJL8UtJurgj23nFkbgqShnP1snErtvrl
https://www.facebook.com/datbikevn/posts/pfbid02dvhZhEJ2FkJWVYo7CcjKxVMsPN7w8AaHyNFGVaenCqSU9yRaug4bZL1PcGjNsvBDl
