植愈力天然免洗喷雾包装设计
植愈力是一个植物基洗护品牌，由于现在市面上99%的洗护产品是石油基提取成分+化学添加剂稳定配方,有很多健康风险，且不环保、不可降解。植愈力决定做革新者.对地球、动物和每个人都更友好,更关爱。产品采用100%天然植物萃取有效成分,100%环保可降解配方,0动物伤害,海洋回收物包装。相信大自然自有力量。
植愈力的故事是从露营系列开始的，取自自然，关爱自然。体现自然的力量感。
产品包装设计结合植愈力针对露营人群的特点，我们提取了一些关键词：露营感、便携（悬挂使用、小容量）、能看到里面的液体，并排列了优先级，露营感＞悬挂使用＞能看到里面液体判断剩余容量，根据设计需求和提取到关键词，我们重新选择了包材做了多次的泵头和容器的体验测试，最终定下来形态不能太个性更便于握取，容量控制在150ml，小巧的包材，颜色以深绿和黑色营造露营感，针对悬挂便携使用的痛点，我们提出增加一个配件（挂钩），不仅解决了悬挂便携的痛点同时更增添了户外产品的属性。产品上市后得到了露营人群的好评和良好的销量。
Deep green natural leave-in cleaning spray packaging design
deep green is a plant-based cleaning and care brand. Since 99% of the cleaning and care products on the market are petroleum-based extracts + chemical additives to stabilize the formula, there are many health risks, and they are not environmentally friendly and non-degradable. deep green decided to be an innovator. To be more friendly and caring to the earth, animals and everyone. The product uses 100% natural plant-extracted active ingredients, 100% environmentally friendly and degradable formula, 0 animal harm, and marine recycling packaging. Believe in the power of nature.
deep green is a plant-based cleaning and care brand. Since 99% of the cleaning and care products on the market are petroleum-based extracts + chemical additives to stabilize the formula, there are many health risks, and they are not environmentally friendly and non-degradable. deep green decided to be an innovator. To be more friendly and caring to the earth, animals and everyone. The product uses 100% natural plant-extracted active ingredients, 100% environmentally friendly and degradable formula, 0 animal harm, and marine recycling packaging. Believe in the power of nature.
The story of deep green started from the camping series, which was taken from nature and cared for nature. Embody the power of nature.
The product packaging design combined with the characteristics of the camping crowd, we extracted some keywords: camping feeling, portable (hanging use, small capacity), can see the liquid inside, and arranged the priority, camping feeling > hanging use > You can see the liquid inside to judge the remaining capacity. According to the design requirements and the keywords extracted, we re-selected the packaging material and did several experience tests on the pump head and the container. Finally, we decided that the shape should not be too individual and easier to hold. The capacity is controlled at 150ml, the compact packaging material, the color is dark green and black to create a sense of camping, for the pain point of hanging and portable use, we propose to add an accessory (hook), which not only solves the pain point of hanging and portable, but also adds the attributes of outdoor products . After the product was launched, it was well received by the camping crowd and sold well.
