Fresh and feminine, Floret, meaning one of the small flowers making up a composite flower head, is a playful and bright alluring scent. This modern fragrance is reminiscing of spring and the scent of fresh flowers blooming.
The Floret fragrance is flirtatious and charming with a sparkling personality, leaving you feeling light-hearted and youthful.

 

 

The women who wear Floret are both elegant and yet is a flower scented fragrances that targets women in their mid twentees to late thirties. These women read ELLE magazine and VOGUE. They enjoy brands like Marc Jacobs, Isabelle Marrant, Burberry, Maje, Sandro, Rag & Bone, etc.
They are independent, active workingwomen, with respectable jobs. They are flirtatious, outgoing and confident with their feminine and sexual sides. Also they like to go out at night with some friends, and have a few cocktails.

 

 

I wanted the bottle to look like a vase filled with fresh flowers. Taking in consideration the women’s taste that were going to potential buy this fragrance the bottle also had to look elegant but also playful.
And so I decided to have a very simple and minimalistic bottle and adding a fun and fresh element to the cap, which are the abstracted simple flowers.
The flowers on the cap look like they are feeding off the fragrance liquid.
As for the packaging of the bottle, I wanted to have a box that opened up like a flower and have an element of surprise. That said I keep the outer package very simple and went you opened it the carton lays flat on the table, a blue sky is revealed and the bottle is standing on a stage of fresh green grass.

The experience of opening the package is “like the first day of spring”.