ART 235 - PSA Campaign
For this project we had to create a campaign of three posters. I chose the topic of the pressure from modern society to be perfect, especially perfectly beautiful all the time. Even little girls face this problem already in their early age. More than half of 12-year-old-girls are not happy with their appearance and this number increases up to 78 percent by age 17. This whole process starts with little girls when they receive their first perfect looking and irrealistic doll. I would call the attention of the parents to the dangers of the toxic and unhealthy beauty standards and encourage them to teach their daughters the other (lasting) values, regularly talk with them to help build their self-confidence and promote healthy beauty ideals.
