Created logo and brand identity for German/Ukrainian consulting company Newfound Field.
I select evolution concept, where the consulting company takes client`s ideas and helps to go through different processes to make from idea - a product. Like a newfound field becomes cultivated field, we can see this cultivated field in logo sign.

I use the lines from logo sign to create arrows, but the direction of arrows is horizontal (to show prolonged and stable cooperation) or upwards (to show growth). 

Metric font is a geometric, humanist sans serif inspired by lettering on West Berlin street signs. Unlike most engineered lettering for signage, these letterforms are elegant and clear. Their monoline construction feels rational and unpretentious. Metric gently tempers the engineer’s geometric tendencies by applying typographic principles of optical correction. The resulting letterforms are contemporary and crisp. This font is the one that Germans familiar with so they will trust us.

Combination of colors. Yellow - color of сare and trust. Deep dark blue - color of harmony, blue is the favorite color of Germans. Gray - color of transparency and stability. Combination of blue and yellow is on trend.