PSA Campaign: Sleep Deprivation
This is my final project for ART 235 Graphic Design at Brigham Young University, Idaho. For this project I took inspiration from the AD Council about current issues and service announcements addressing them. After compiling research and reviewing current topics of interest, I decided to be informative about sleep deprivation. I came to this topic because of not only my own experience in at times not getting enough sleep, but also knowing that college student's sleep schedules in general are very inconsistent and shortened due to staying up for prolonged periods.
For my campaign's theme I chose idiom's that people say in reference to getting bad sleep and I either represented them metaphorically, literally, or figuratively. The information I included in the call to action in each poster came from my research at sleepfoundation.org.
Here are the basic non-PSD mockups of my campaign.
And the PSD mockups
