OPUS VII Gallery Exhibit
Environment Graphic Design
Environment Graphic Design
This installation was done as cheaply as possible with materials we had on hand or could order quickly. We had 8 weeks to complete it in and finished on time and under budget.
One of the key elements was to keep it from feeling like a giant sales pitch for Ziba, while still looking professional and holding the interest of the target market. (College town gallery-goers.)
One of the key elements was to keep it from feeling like a giant sales pitch for Ziba, while still looking professional and holding the interest of the target market. (College town gallery-goers.)
The intro question wall included a hand coded LED readerboard. (Toothbrush, radio, bank, tampon, Etc…)
To the left, the Microsoft Surface keyboard was enlarged and hand drawn on the wall, over that was a photojournalistic journey of the design process. Each photo was mounted on a wedge of white foam, one of the basic modeling tools of industrial design.
Li-Ning focused on consumer research.
Sirius focused on product prototyping.
Umpqua Bank focused on environment design.
At the far right, the sketch wall shows a complete set of technical drawings, models, user interface prototyping and concept sketches from an ongoing project arranged chronologically to guide the viewer through the flow of a project.
This barrel held over 1000 consumer research photos from Ziba's China trips, it was a repurposed concrete pouring tube. (made in-house).
This image of the rear side of the Umpqua Bank plinth describes the target market, and a short case study of the process Ziba used to guide Umpqua to the solution.
