KitchenAid Australia E-commerce Redesign
In 2020, as the Lead UX/UI Designer at Pattern, I redesigned the Australian online store for the iconic brand, KitchenAid. Collaborating with the KitchenAid team, my goal was to address identified pain points, improve metrics, and modernise the site's look and feel while adhering to e-commerce UX best practices.
Full case study en route eventually 😅
