Logo Style Guide for Thrive
Information graphic, explaining the service
Business card designs (front)
Landing page design for www.justthrive.com
Landing page design for www.justthrive.com
Login page design for www.justthrive.com
Dashboard or home page design for logged-In user.
Design for the spending page, which offered advice on how to reduce costs in specific spending categories.
Email design for users showing them a snapshot of their financial life.
Executive bio page
When Lending Tree acquired Thrive in 2009, the design was ported over to match their branding
Tshirt design using my original illustration of our "pirate squirrel"
Tshirt design front and back
Article featuring an interview with our Lead Scientist Matt Wallaert, describing our choice for using orange as a dominant color for the Thrive brand
Justthrive.com is listed as "what's in" under Budget Tech
JUSTTHRIVE.COM
Thrive was a free, web-based, personal financial management application offering personalized financial advice and specifically targeting people in their 20s and 30s. The service offered online money management and planning, and aimed to demystify personal finances for the young generation.
I was creative director of Thrive from 2007 until its purchase by Lending Tree in June 2011. I created the brand, defined the tone and messaging, and designed all print materials and GUI. I was also a copywriter and worked closely with the Lead Scientist to create user interface designs using information architecture tools and the recommendations of focus groups. I also played an integral role in product development.
Since Thrive was a money management site for people in their 20s and 30s, its look was young and vibrant, intentionally separating itself from the more traditional/conservative branding of banks and financial institutions.
