Background:
Legal Search One, LS1, is the number one legal headhunter in Russia providing professional services for big companies. CFOs, CEOs, Lawyers and Senior Directors are some of positions LS1 works with.
Request:
The client wanted a simple and modern Vi for LS1 that could transmit dynamism and at the same time closeness with its clients.
Solution:
Our idea was to create a very dynamic and modern but at the same time balanced and serious monogram. LS1 characters "united by a common goal" is the phrase we used in the design process.
Each character gives the whole its necessary weight to balance the monogram in a dynamic flow loop.
The typography for both monogram and wording was entirely customized for this project and the color scheme seeks a modern look.
