About Dito
Dito is a technology company located in Brazil. Their purpuse is to revolution the relationship between brands and customers through personalized communication. Their software is developed to transform data into intelligence, so retailers can execute omnichannel strategies, have a full view of their custormers, and, of course, increase sells.
Context
The current visual identity is pretty much the same for about six years. Therefor, it doesn't reflects the right image for the company anymore and are a little off from the design tendencies. As a designer working at Dito, I had some issues with the contrast of our old palete, so, what I did was just saturate it and add some new elements in order to refresh and bring a modern look to it.
Which image do we want do transmit?
This is the most important question a brand should answer when they are building their image. This is when human aspects are merged to the brand so it comes to life.
For Dito, they always believed that what they wanted to look like was a "serious, matured company". But, as a Marketing Analyst and a Brand Designer, the direction I gave them was the following:
RELIABLE
We are worthy of your trust.
We have the greatest brands in retail as our clients.
We are the major reference in retail technology.
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INNOVATIVE
We are always up to date.
Technology and innovation are our core business.
Colors
Dito is already known for using navy blue and green, something that is interesting to keep. People remember us by these colors.
But the new palete brings some more shades of blue, a new shade of green and black (which wasn't included in the old one).
Back up colors
One thing that was missing in the old palete is the possibility of having some extra shades to use on especial ocasions,
such as illustrations for instance. Having a diverse palete will help us create desings that are vibrant, alive and modern.
Gradients & Dual Tones
Visual elements
New logos for our products
Social Media
New x Old
Presentations
