ManyPets, the award-winning cat and dog insurance brand, launched its first outdoor campaign with Uncommon Creative Studio in 2022.

With this campaign, ManyPets highlighted the importance of caring for our pets to ensure our own happiness and was underpinned by data that highlighted how caring for a pet can improve our mental and physical health.

The outdoor series paired statistics from the data with playful close-up imagery of animals and witty copy reflecting the positive impact of owning a pet, such as ‘legal high’, ‘endorphin’, ‘anti-stress ball’ and ‘upper’. The posters were then accompanied by a series of alternate-ending films, playing on the narrative that pets make everything better.
The campaign was also supported with other print and social creatives.