Dynamic brand identity | GATE SHELVES

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Gate Shelves®
BRAND IDENTITY FOR MODULAR SHELVING SYSTEM

Lviv National Academy of Arts | Graphic Design Department | Degree project
Graphic Designer: Anna Ohonovska
Thesis advisor: Oleksandr Topolnytskyy
Client: Artem Zakharchenko | Year: 2023

Gate shelves is a Ukrainian system of modular shelving that helps to organize space smartly. The feature of the product is the dynamic instant transformation of the shelves, which can be lowered and raised separately from each other, adapting to different needs.

Each product is created by experienced craftsmen, combining handmade techniques and the latest technologies. Accordingly, the price category is above average, high.

The target audience is solvent, 25-50 years old. They are divided into people who buy a system for home or for commercial needs. They are united by the need to independently and effectively adapt their space to their own needs.

I conducted research and determined that our brand should meet these characteristics.
This concept can be summed up by the word smart.

The main logos were created with a handle on a shelf-like background. The technique of ligature (joined letters) is used in typography.

The concept is based on the dynamics of modular shelves. The graphic creates a uniform vertical linear pattern that can change and be dynamic.

As a technique in the identity, the shift of the typography in different directions along the grid was also applied, emphasizing the same freedom in action.

A person himself can change the "pattern" of his space. When the shelves are folded, they become invisible, accordingly, the rhythm in the composition of raised or folded linear graphics is obtained.

Graphics formed the basis of building a modular grid. Module = 1/2 line graph.